Convert Your Visitors Into Customers: With These Lead Generation Tools

The early stages of creating an app, website or landing pages for businesses are terrifying at times. Launching or updating a website doesn’t even mean that you are done. Turning your website visitors into profit could be difficult if you don’t know the process. Engaging your traffic with personalised offers plays a vital role in building the sales process and with the enticing form on your landing page, you can simply capture leads and turn those visitors into customers.

Here are the top Lead Generation tools for the businesses.


LeadGen App: It is a web app, an innovative form builder for online businesses and marketers. It helps in creating a single step and especially multi-step online forms, lead capture forms, feedback forms, registration forms, online surveys, sign-up forms. It helps to connect with the target audience and to convert web visitors into captured leads. LeadGen App allows you to create custom lead capture and multi-step forms in just a few minutes without having any coding experience. This app has a wide range of form design options to give your form the exact look and feel of your brand. Users have many other options to play around like buttons, shadows, fonts, background, images, videos, gifs and much more. You can have your own dashboard, monitor key metrics and improve form performance with tracking. Users can run A/B testing to compare different variations on a landing a page.


LeadGen App has built with many advanced features like email notification, integration with other tools, Geo-fencing, split testing, anti lead spam, Leadproof and in terms of design, it has a lot of flexibilities to make sure that the overall lead capture form looks and matches with the branding. LeadGen App supports Zapier integration so that one can integrate the leads or information to other tools like Slack, Mailchimp, and many other tools. LeadGen App is free and you can also upgrade as you grow.


 Zadarma: It is a top telecommunication company that works quicker than emails and chats. Zadarma allows connecting with customers across 100 different countries, offers virtual and toll-free numbers. It can provide free integration to the ZCRM and connect with different CRMs. With powerful call tracking, users can keep track of the call statistics and get a 200 MB storage for call recordings. Zadarma helps to convert website traffic into customers by placing a free call widget.


With Zadarma you can increase your sales, conversion rate, help your clients to understand your product and decrease the bounce rate. Zadarma helps to identify the visitors irregular behaviour and displays the Callback widget that offers to connect with your consultant or manager for 20 seconds. Zadarma is completely free and has a 24/7 support available.

Hotjar: It gives you information about how users behave on your website. It helps you to understand visitor’s behaviour so you can make the right changes and keep the traffic engaging with the content, improve UX and increase conversions. Hotjar understands the behaviour and gets feedback through tools like heatmaps, session recordings and surveys. It allows you to analyse the visitor’s action with your website and gives you clarity about what’s going on your website.


Hotjar is easy to set up and it supports Google Tag Manager. It also helps to collect the feedback that explains the users’ behaviour. Surveys let you collect the feedback from the user who performed an action on it.


Lead Forensics: It is a website tracking software that instantly identifies your website visitors’ contact details in real-time like Name, Contact information, Demographics, Search behaviour and Financial data. Lead Forensics IP tracking technology can reveal who drops by your website and collects their contact and other details.


The tool allows monitoring your traffic and generates the number of opportunities that are coming to your website. Businesses can now combine their efforts with almost ready sales leads to accelerate the return on investment.


AWeber: It is an email marketing software especially for small businesses around the world. It has features such as web forms, landing pages, email newsletters and autoresponders that helps businesses to connect with their prospects and customers. The tool comes with AI-powered email templates that automatically create enticing and branded emails in just seconds. It has huge pre-built templates that are fully designed for your business needs.


AWeber has pre-built analytics and reporting dashboard to monitor and improve performance. These analytics and reports contain KPIs that anyone can understand and integrated A/B testing allows you to test different subject lines and messages to see what works best for your business. AWeber is free up to 500 subscribers and has a pro version as well.



Lead Generation is an effective way to grow, it is a necessity for almost every businesses and marketers. Finding a right lead generation tool for your business is not a cup of tea, it takes a lot of research and efforts because nowadays there are many lead generation tools available and it can be overwhelming at times.


To help you with finding the right tool, begin with the list of the tools which gives you the best outcome and that you can simply afford. Then, analyse the features and aspects of each tool in the free trials. That helps you to understand what is the best one for your business.

About The Author:

Shahid Shahmiri is a digital marketer by profession. He helps online businesses to grow with smart marketing tactics to achieve better sales and leads. He is passionately focused and driven to grow businesses online and can manage the marketing and lead generation process with proven tactics and experiments. Shahid is accountable for analyzing marketing, SEO, growth and dealing with all promotional and media channels.