Are you feeling unsatisfied with your line of work? Do you feel that there is a better way to make a living… that you have more to offer?
Like many bright-eyed and bushy-tailed teenagers, when I started my first internship in the industry I wanted to form my career, I had no concept of what I was going to be doing. I truly had no idea what public relations really was but I did understand the ultimate goal was to make our companies well known.
Over the years through some eye opening experiences in leadership, exceptional mentorship and being thrown into the deep end, I’ve come to see, inside-out, the media landscape and our roles as brand marketers. There is no such thing as just “PR” anymore and there is no specific formula to make something go viral.
But what does viral mean? It’s not just a cat meme or a funny video, it’s something that moves people. It’s creating influence on consumer behavior.
Through working with many truly amazing entrepreneurs, and having many failed attempts at virality, I can’t tell you how to make your product go viral, but I can tell you how to design something that will.
Spoiler alert: its not how good your marketing or PR team is.
The brand must have a clear voice
A confused brand voice will cripple a company before it ever takes off. There is a great TED talk by Simon Sinek about this. He talks about why a brand does what they do versus what they sell. Sometimes this sounds a little like smoke and mirrors (and I get it, believe me) but it is the difference between a great company and a failed one is how well the customer interacts with it.
A great example is LA based alcohol delivery app, Saucey.
In the beginning, before all the fun stunts and stories, Saucey was in beta, like anyone else. Their core advantage, and what initially attracted me to them, was their clear understanding of themselves, what they stood for, and who their customers were. Without question, the reason they will come out on top is because their customers connect with them in a way that their competitors can’t.
It must be a part of a larger story
Touching on the previous point, a brand won’t have legs if the brand is not relevant culturally. As yourself if what you are doing matters right now. If the answer is no, maybe it’s time to hit pause until it truly makes sense.
Must be genuine
Consumers cannot be fooled. The biggest mistake a company can make is to fake authenticity. Don’t even try.
Have a solid brand promise, and keep it
With any industry, if your company doesn’t have a great brand promise or value proposition that is different or better than your competition, its time to reassess.
To touch on my point before, you must provide a well communicated value proposition to the customer. If you don’t keep your promise, you will lose trust faster than you can imagine. Distrust is a ripple effect you don’t want around your business.
If possible, align with brands who share a similar psychographic
I use this example all the time, but Saucey and LA based underwear company MeUndies, partnered in 2014 to deliver booze via MeUndies models. The models are somewhat famous on their own, as many people associate the brand with influencers with large followings.
This move went viral quickly as both brands had very similar voices and shared similar customer demo and psychographics. It made it easy to tell the story – we didn’t have to stretch to make it fit.
Find something remarkable
A new company called Shhhowercap is exactly what it sounds like, a company that makes showercaps. No, a shower cap itself isn’t remarkable, but these are. They are beautifully designed and work about a million times better than the average plastic piece of saran-wrap you find in a hotel bathroom.
They were able to create waves and coverage because they are exceptionally beautiful and well designed to function better than what currently exists in the market.
Remember, your brand is a personality
MeUndies is a great example again – they are an underwear company in Los Angeles that touts the most comfortable underwear in the world. The last few years they’ve made headlines with their unique campaigns with personality.
Be your own marketing arm, PR is not your marketing arm
This is important to remember for any brand. You cannot rely on editorial to be your only marketing tactic. Something to keep in mind is to make sure you’re constantly telling the story you want yourself. A company we worked with, Laurel & Wolf, puts a great emphasis on their blog which not only helps with SEO, but in telling their own story as well. They are able to control the content therefore controlling the conversation around their brand.
Design is as important as anything else
There is only so much you can do with a great narrative. Something can’t go viral if it isn’t truly great. There is a company called Artis, a makeup brush that is designed to function ergonomically. A makeup brush, like a shower cap, is not the sexiest product in the world, but they are everywhere in the beauty world right now. Not only are they far superior to any other brush or makeup tool on the market, they are also absolutely beautiful.
Design is not only physical product either, design includes experiences, web skin, ads, everything. Good design can take mediocre to exceptional.
Ultimately, there is no real recipe for virality – its more of an art than a science – but I can tell you you must actually be great in order for it to work. Spend time and energy on the steps above and you will be.
The good news is that there is a better way, but it is very different from what you learned in school… it’s known as Network Marketing.
“Network Marketing Isn’t Perfect… It’s Just Better.” ~ Erric Worre – The Network Marketing Pro
Network marketing can be summed up as a business opportunity for those with limited time on their hands. People that would love to make a full-time living at a part-time level. Some of the best-known companies in America, including Avon, Mary Kay Cosmetics and Tupperware ALL fall under the network marketing umbrella.
Time-Tested & Proven Marketing Strategies of Network Marketing Pros
Discover the 9 Time-Proven Secrets Used by Top Money Earners in Network Marketing Today.
#1 – Network Marketing Professionals Know Their Target Market
You MUST understand your audience best suited for your small business opportunity. You must be in touch with their needs, there inner most desires for change. You must know what drives them to want to better their life.
Knowing the people that would like to lead a different, more satisfying life will help you succeed in network marketing.
#2 – They Have Their “Why” Established
This is very important. This is your major driving force, your reason WHY you decided to make a move and become a network marketer. It could be family, financial freedom or even time freedom. Make sure it is strong and you have it written down in a place that you can look at it on those days when speed bumps seem to appear around every corner.
If your ‘Why’ isn’t big enough to keep you driven, then I am sorry to let you know, statistics state that the chances of you continuing on are NOT in your favor.
#3 – Network Marketing Professionals Do NOT Chase Family and Friends
One of the first things that most network marketing companies have you do, when you join them, is ask you to create a list of ALL your family and friends so you can reach out to them with your home-based business opportunity. This list of names is known as your warm market.
The worst thing you could ever do for your personal life and friendships would be to make your future meetings awkward. It is suggested to leave your friends and family approach tucked away, for just a little while, at least until you understand proper network marketing prospecting and recruiting better (if you have the support and backing of an experienced network marketer there with you, then go for it).
For some eye-opening and educational teaching, follow the link for the High-Energy & Authoritative Network Marketing Invitation Process – where the secret formula of the Network Marketing Pros will be Revealed!
To make it clear, DO NOT EVER chase, beg, guilt or even attempt to convince anyone, especially your warm market to join your opportunity. When you decide the time is right and your approach is warranted, it is suggested by the network marketing pros to see if your family or friends are open to your home-based, small business opportunity.
The network marketing professional will never chase their family members or friends attempting to convince them that this is the best opportunity to cross their paths since the invention of the wheel.
#4 – They Choose ONLY a Couple of Marketing Strategies to Master at a Time
Don’t overwhelm yourself with trying to accomplish too many marketing projects at one time. Like any network marketing business, there is a learning curve to overcome, so be patient and hang in there. It is common-place to get discouraged, but your success will be won through tenacity and perseverance.
See what other successful network marketing pros are doing and learn from their successes. Doing this will cause you to begin mimicking the way that the successful marketing professional acts or thinks. Ultimately, doing this can lead to a higher success rate overall.
#5 – The Network Marketing Pro NEVER Stops Educating Himself
YOU must put in the time to work on yourself daily. The top leaders and top income earners in today’s network marketing world are also top learners. These network marketing professionals are avid readers with a daily ritual of self improvement. If you were to research any of these leaders, you will discover that they have a sizable bookshelf of accomplished reading.
Simply put, if you take a look at any one who’s made any significant amount of money in this network marketing industry, you will be assured that they work on their personal development daily and have the library to back it up.
#6 – Marketing Pros Include Social Media in Their Everyday Business Activities
Are you still skeptical about the power of social media marketing to aid in the increased the exposure of your business? It has been stated that social media may soon drive MORE traffic to your website than SEO. For more information, follow the link to Insider Information… Social Media May Soon Drive More Traffic Than SEO!
If your online business does not have a social media program in place to help spread the word about your business, then you are missing out. The basis of any good marketing strategy would be to include social media in your daily business activities. There are many locations to begin the building of your business relationships… one good place to start would be to focus on Facebook groups within your niche.
#7 – Network Marketing Professionals Stay Consistent
Consistency in network marketing is a must. Create a plan, write it down as a To-Do List and remain consistent. You MUST be consistent in your actions… without actions on a consistent basis, your business will fail.
When posting content, consistency is key. Not only for better SEO rankings with the major search engines, but when your followers see you posting at a certain time, they come to expect it. If you want your followers to remain loyal, you MUST remain consistent.
Even if you are not seeing the results that you want in your network marketing business, don’t give up. Some days will be tougher than others… keep in mind that virtually every network marketing pro had thoughts of doubt at one time or another, but they kept pushing on, which brings me to my next tip.
#8 – They Do NOT Ever Quit!
The ONLY way you can ever fail in network marketing is by quitting. This might sound cliche, but it is true. The successful network marketing professional’s of today at one time or another, had thoughts of quitting but didn’t, and that’s why they are where they are now… TOP INCOME EARNERS!
Network marketing does take time, but be assured the Results WILL SOON Follow!
#9 – Network Marketing Pros Provide Value to Their Prospects
Listen CAREFULLY… we as network marketers are in the people business “People Don’t Join a Business – They Join YOU!” Learn MORE here: How to Invite Prospects into Your Network Marketing Business.
I’m sure that there is someone in your life that you like, trust and look up to. If this person were to say to use a particular product that will help you shed those last few unwanted pounds, wouldn’t you give it a go if you were told it would accomplish what you desire?
To get to the point… one important way to build trust from your readers would be to provide value-based content that your audience can benefit from. Providing this worthwhile information will create a spellbinding magnetism causing your audience to develop a thirst for more. This action alone will build trust and in turn your readers will begin to like you and look up to you as an authority in your niche.
Over-Deliver as it is said in the network marketing world. If you’ve heard of attraction marketing, you will know that one of the rules that attraction marketing is based on is value, to over-deliver beyond the readers expectations.
Closing Comments About the Marketing Secrets of the Network Marketing Pros
The fact that you are reading this article indicates to me that you are researching for any and all means to grow your small business, and I applaud you. Do not take any of these secrets of the marketing pros lightly… every tip mentioned here is grounds for greatness.
keep in mind these marketing tips will not create a windfall of prospects/leads. Building any business, including a network marketing business, takes time to evolve… it will NOT be an overnight success.
If you were to read stories of the top income earners in our industry, you will discover that the majority had struggles and hardships. Most of the network marketing pros had a record of monumental failures in their business before they finally stumbled across something that worked for them.
There is good news on the horizon… Network Marketing Success IS POSSIBLE! If you were to take just one of the suggestions and begin implementing it tonight, you will drastically change your small business forever.