Learn the Secrets to Maximizing Customer Conversion and Sales

When customers find out their favorite retailer or services provider is merging with another organization, their first reaction is fear: that the combination will result in poor service or otherwise degrade their relationship. When those fears become reality due to mismanaged integration activities, the resulting customer exodus can be deadly to the value of the deal. […]

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Evergreen Winning Marketing Strategies for E-book Publishers

Some time ago, I published a piece telling aspiring authors “Ten Reasons You Should Skip Traditional Publishers and Self-Publish Ebooks Instead.” Yet despite the clear advantages of “indie” over “traditional” publishing, the prospect of “DIY” publishing still scares the hell out of many writers. Their most common worry? “But…how would […]

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