Digital Marketing has reached in this era with a brutal dog-eat-dog world, but it isn’t any dearth of opportunities of real world marketing. It is seen that digital marketing has no boundaries as it works around the globe with in 24X7. It encompasses web and mobile devices such as Smart phones, tablets, laptops, game consoles, televisions, digital billboards, and media such as social media interactive provisions. Here is the another hot factor marketing is SEO (search engine optimization) which carries other factors such as videos, content, email and lots more from web. The digital marketing can be cost-effective some time but it is really efficient for expert and smart marketers and entrepreneurs. Here is a full trend about Google+ Digital marketing trends 2014.
A Few Lines about Google Plus:-
Google+ was launched in June 2011 by internet giant Google Inc., which (Google+) is a social networking website offers services such hangouts (video chat), IM (text chat), Image share, Video share and many more. Especially Google+ allows users to create business pages and circles for selected buddies from followers or friend list. Google+ circle may be the better features for user comparing any other social media websites.
Top 10 Digital Marketing Trends through Google+ For 2014
1. Localized Marketing:-
It has said by the marketing gurus that If any one wants to dominating trend to pinpoint in 2014 via Google+ marketing, which is location-based marketing and it controls by the GPS technology.
GPS (global positioning system) allows to indicating any location for buyers and sellers and other tools such Google wallet also follows NFC tools through GPS technology.
2. Social Media profiles connection:-
You can connect Google+ business page with major social media profiles such as Facebook, Twitter etc. Recently carried out survey says that 93% of marketers have claimed the effectiveness of social media profiles and gaining strategies.
Paid advertising may be increased Twitter, Pinterest, and LinkedIn but Google+ always depends on activeness and informative updates.
3. Desire Content Curation:-
There are thousands of content discovery applications are available online and maximum are free of cost such as Networkedblog, Flipboard, Pulse, Foodspotting, Scoop and many more. These apps are collected data from online source with users’ filtered and customized as users’ desire. It makes more sense if user chooses Google+ only which is helpful to give some extra points in seo strategies to users
Content curation helps customer’s engagement such as list.li, paper.li etc give great interactive on this field.
4. Related Video Marketing:-
It is proved that videos can convey any message 10 times more powerfully than text content for any topic. There are thousands of video marketing websites such as Youtube, Metacafe, vimeo, dailymotion and many more. More interestingly maximum popular video marketing websites allow any user to embed existing video to show other website.
It is seen that YouTube, Facebook, Twitter, Linkedin and other major social media apps allows users video marketing for utilize followers in favour of marketers desire.
5. Ad Re-targeting Focus:-
Normally Marketers are focusing the facts and web traffic to sale points via some smart strategies, those are turning to remarketing goal. Recent survey says that first time visitors to business websites rarely become customers. But retargeting is more fruitful and essential element of digital marketing success. There are a large numbers of ad companies allow to retarget to get potential customers/clients such AdRoll, Facebook, Google+ etc. Remarketing surely helps marketers target potential customers to the targeted site once again and survey says that 50% conversation comes from retargeting conversation
Social ads may be the most probable trends 2014 which can give success in marketing field.
Power Digital marketing Fact of Google+
It has said that uninformed marketing professionals and business owners must considered Google+ for their marketing strategies in 2014. But why Google+ is preferable platform for marketers? I am trying to shor list some essential factors for marketers and entrepreneurs.
6. Instant Indexing and SEO:-
The SEO 9search engine optimization) importance of this feature is undeniable by using keywords as hashtag with brief description about product/service.
Google+ posts are indexing with in a few seconds and thousands of curator websites showing shared posts.
7. Hangout with Your Audience:-
Hot feature of Google+ is hangouts via which marketers can contact directly with customers or clients. Hangout allows text messaging, Image share and many more. Another feature of hangout is that it allows to auto record and shares it in Youtube channels.
8. Content Publisher Authorship:-
Google+ profile allows business owner or managing person as a publisher of any content of targeting website. Google+ profile allows to share a strong backlink from profile to site and allows to create business page from same account.
Marketers can add maximum 50 administrators to manage the Google+ business page.
9. Link share and Target Audience:-
Google+ allows users to share by embedding any post and Link party method. These two methods can help to identify targeted audiences which can be circled up. Marketers can export circles’ contact details to excel sheet for better use.
10. Google+ Allows to create Business Community:-
Google+ has already introduced business community to discuss needed matters where manager (owner) can fix community rules. Social media strategies have largely focused on building an audience in other social networking sites.
So, Users-marketers can discuss their features and problems in self created community with clients and customers publicly.
Conclusion for community:-
I am sure that B2B company or a consumer-oriented brand, Google+ is the place to reach a professional audience that tends in 2014. Marketing professionals and business owners were ignoring Google+ during launching durations but now it becomes hot spot for marketers and entrepreneurs. The rising importance of Google+ is something really worth watching out for marketers and entrepreneurs.