Blogging and e-commerce depend on content marketing now this days which is already proved successful. Everyone is doing content marketing – all the big names, you name them. Plenty of small names too.
12 steps of instant success in content marketing campaign
1. Be Specific About Your Content Marketing Goals
Structure your content marketing goals in accordance with your business goals. Use revenue as a metric and quantify your metrics to establish campaign ROI. Figure out costs per link, cost for domain investment, tools, and paying sites to allow you to guest post and so on. It won’t do to exceed your budget or create additional costs.
2. Develop Your Own Content Strategy
Develop your content campaign framework; this can include PR articles, articles to promote your blog and niche, interactive presentations, Facebook and Twitter promotions and so on. You can also consider using content networks, teaming up with other blogs to set up surveys and contests, giving away freebies periodically and so on.
3. Work With An Expert Resource
Partner with an SEO and content marketing strategist who can help pinpoint which blogs to guest post, how to promote your content, what kind of events to leverage, when to conduct webinars and so on. Such an expert can ensure great search engine rankings, help you forge relationships with the right bloggers, keep you updated on niche trends and much more.
4. Own Your Platform
Your content is your asset, as valuable as diamond jewelry. House it in a fully-owned and secure platform. Don’t use free site resources or the 20-minute website solutions that some companies offer. Own your domain, so that you can publish your content, your images, your sales messages and your name visibly and permanently.
5. Find Out What Interests And Engages Your Audience
The content that tickles your audience, keeps them engaged and interested will be your content’s cornerstone. Try a mixed set of posts, some long and some short, bringing out various valuable aspects of your niche. Watch how people respond and create a series of well-focused content landing pages based on their likes and dislikes.
6. Offer Content That Your Audience Waits For
How many Facebook likes do you get, and how many readers forward your content? Your readers decide what’s worthwhile, not you. Publish useful, valuable and entertaining content under a great headline. Interchange content formats frequently; ask your audience what they’d like to read and go the extra mile to offer it.
7. Select A Professional, Attractive Theme
Would you put a beautiful ornament in a house that looks like it’s been trashed by trolls? You wouldn’t. Your content is your treasure, so display it proudly on an aesthetically pleasing and professional-looking template. Use white space judiciously and avoid clutter in terms of links, Ads or too much text.
8. Work On Building An Email List
It’s never too soon to start building an email list. Nothing can deepen your reader relationship than a regular email newsletter. Use a good email autoresponder. Build an environment of trust by emailing valuable content and great offers. Treat your email subscribers as your premium readers and they will love it.
9. Put Your Content In Front Of A Larger Audience
Once you’re ready with the above steps, start widening your net. Write content aimed to engage the audience of those sites, and submit it as a guest post. Post only on sites that make valuable link-back assets. Also put yourself in the forefront through webinars, Q&A calls, interviews, tele-seminars, contests and so on.
10. Market Your Business And Your Offer Sooner Than Later
You’re into content marketing because you plan to monetize your blog. So don’t forget the marketing part. Let your audience know about your business, your product or service and your top offers using well-crafted landing pages. Keep your content pages separate from your business pages to maintain selling focus.
11. When You’re Ready To Go Big, Hit Social Media
Don’t start popularizing your blog on social media until you’re ready to go big. Social media audiences don’t take time to spread the word and you don’t want premature publicity while you’re still building your house. When you’re ready, use social media to put your blog and business on everyone’s mind.
12. Make Yourself Very Visible
Whenever you post a link, be sure to include a signature that tells who you are, and what you’re into. Be sure to always make a link between your company and the valuable content you’re promoting. When you sponsor an event, make sure people know about it, and know where to look for you. If you are marketing your content and your blog energetically without marketing your company and yourself, it’s only half the job done.
Final thoughts of the author:-
Informative and real time content is the success secret of online marketing either it is service provider or product provider.Content readers easily become client or customer.Don’t miss to share your thoughts in comment box .
Guest post contributed by Stephen Da Cambra
Stephen Da Cambra is a senior blogger and an expert freelance writer who is also an exert in conversion optimization and affiliate marketing . Catch the expert at landing pages optimization and designing.