Matt Cutts says on Advertisements are more helpful than organic result:
1.Spam Team Head of Google says:-
Google’s Matt Cutts participated in an interesting discussion in a Hacker News thread, in response to an article from Jitbit, called, “Google Search is only 18% Search“. Despite the title, the article is really about how little of the screen is used to display non-paid search results for a Google SERP. In the example author Alex Yumashev uses, Google was found to dedicate 18.5% of the screen to results (not including ads). The author found a screenshot from years ago, where Google was found to dedicate as much as 53% of the screen to results.
2.Describing major issues:-
Cutts argued that the article has a number of “major issues,” though most of his points are based on the notion that the article is about Google reducing “search” related elements, as opposed to just classic non-paid results, which I don’t think was really the point the author was trying to make.Cutts points out that the left-hand column is about search, that the search box is about search, and that whitespace is about search. He notes that there are “tons of searches” where Google doesn’t show ads.“A lot of people like to take a query that shows ads and say ‘Aha!’ but they’re forgetting all the queries that don’t show ads,” said Cutts. “Not to mention that our ads aren’t just a straight auction; we try to take into account things like the quality of the destination page in deciding whether and where to show ads, just like we do with web search results.”In his argument, Cutts said, “We actually think our ads can be as helpful as the search results in some cases. And no, that’s not a new attitude.”
3. Users view on search result:-
Read the article if you want to get into the methodology, the resolutions, etc. There’s certainly room for debate around some of that, but in more general terms, there’s no denying that Google’s SERPs have changed over the years. Of course, Yumashev did acknowledge that he was looking for a screen with as many ads as possible, indicating that this is specifically about the pages that do show ads. The “help-desk app” query the author used for the first example certainly does have a fair amount of ads “above the fold“.
4. One reader challenged Matt Cutts :-
“Ads can totally be useful,” Cutts responded. “Here’s one from earlier today: [att cordless phones]. For Google’s web results, we often interpret a query [X] as ‘information about X.’ The #1 web search result I see is http://telephones.att.com/att/
5. Brief of SERP :-
“Now you can argue that Google should be able to find and somehow return the page that AT&T bought the ad for,” he added. “But that can be a hard problem (Bing returns the same page that Google does at #1 for example, as does DDG). So that ad was quite helpful for me, because it took me to a great page.”
There’s no question that Google is cramming more non-traditional content into search results pages than it used to, particularly with things like the Knowledge Graph, Search Plus Your World, and now the Gmail results, which are in opt-in field trial mode. Google is showing more direct answers, and on a larger number of SERPs, it’s showing less organic results. In fact, Google isreportedly even testing SERPs with less organic results than previously thought. It’s not all about ads (though Google’s revenue certainly is).