Major factors to increase visibility of website in search engine and blogging community
Using enough keywords in your web page, is very simple tip. Think about all the possible words that your audience can enter at the moment they want to find your site and make sure that these words actually exist in your texts.The thing is, Google uses a robot to read what’s on your site. This robot can only view your website in the search results as the words that people are writing on Google, actually on your site must match. It is therefore wise to appoint all interesting words.
Grab a pen, piece of paper, and brainstorm on how your target product, service or information describes.Here is the Major factors to increase visibility of website in search engine and blogging community
1. Now start writing blog post:-
One of the best ways to increase the visibility and findability of your website to improve the quality of articles on a blog. Google loves websites that contain a lot of information.
a. You can write about anything:
b. What are the most frequently asked questions of your customers or visitors?
c. What are the benefits of your product, service or information?
d. Where is your market in high demand? (Search the forums using Google to find out what people are talking about)
e. Here are some tips for your audience?
What works best is to share valuable information that your visitors really want to search. Describe a problem and offers a solution or some other information that your audience what to have.
It basically makes not so much from what you blog, but as long as the content useful and interesting to your visitors. Provides valuable information and help your visitors away. Make a valuable site!
2. Optimize the titles of web page or blog post:-
The titles are part of the “meta tags” and allow you both to Google and visitors to identify the topic of a page.This is what the title-tag is in the source code of your site: Insert the title of the page . The title of a web page is visible to visitors on the search results page.
The title (the title tag) is the first impression the visitor get from your website and this show you what you have to offer on your pages. Potential visitors Scan this title tags and determine on that basis whether your site is worth visiting. Suppose therefore a clear, descriptive title tag along and unique for each page. I still see business owners making the same mistakes when it comes to title tags. Titles are the words that appear in the title bar of your browser window, not on the Web page itself. (If you’re still not sure what I’m talking about, check out this post on title tags. These titles are probably the most important variable when it comes to ranking well.
a. What is the topic of this page? What is this webpage exactly?
b. Try a full sentence in a maximum of 66 characters, make it very clear what one can expect on the page.
3. Give a good description of a page:-
The description tag is a short summary, a description of the information on your webpage. Enter up to 155 characters in answer to the question: “how can I get the information on this page that summarizes the best?”This is what the description tag is in the source code of your site: <Meta description=”place here a brief description of the page”>
Use unique titles on each page. Don’t forget that each page on your site is an opportunity to be found by the search engines, so create unique, descriptive titles for each page.
Front load your title with your best keyword phrases. Search engines tend to give more weight to the first few words in a title.
4. Make It Easy for Search Engines to Crawl:-
Search engines send “spiders” to grab the content from your site, also known as crawling. If a spider has trouble navigating to some or all of your site those pages won’t appear at the search engines. Search spiders or robots find content on the web in a very similar way to how we might discover new trails in the mountains except they follow links and what they find at the end of those links might look very different than the last time they were there.You and I will start out on a trail we know about and from there discover new trails connected to the one we’re on. Search engines will start out on a page they know about and discover new pages that are connected to the ones they visit.In much the same way you and I will discover more trails by varying where we start our hike, search engines find more pages by varying where they start. Also the same way you and I will tire and stop hiking for the day, search engines spiders won’t continue crawling forever at any one time. There’s a limit to how deep they’ll crawl a site on any visit.
5. Unintended gated community:-
Get rid of Flash navigation. Flash is cool, but shouldn’t be used for navigation on the site if search engine visibility is important to you. It’s especially egregious as a movie on your home page with no other navigation. At this point you’ve told the search engines that they’re not welcome.Get rid of frames. Although search engines have gotten better at navigating framed sites, they still have trouble. In addition, since often the navigation is in one frame and the content in another, a search result may send a visitor to a page with no navigation…in other words, a dead end.Get rid of navigation that relies on JavaScript. Although not all JavaScript navigation is bad, some instances hide the Web page address from the spider, blocking them from a page with potentially great content.
Make sure that each title and description is unique as compared to all other pages. There should be no any duplicate title or description occur (this may cause a negative impact on visibility).
Conclusion:-
Traffic is the fuel of any website and blog.If you have high quality contents with great designed website or blog but there is no visitor to your blog or site then it will not continue it’s online journey.So contents and other related factors must be user friendly and informative.
Guest Post contributed by Susan Hannan
Susan Hannan is a administrator at Exams key ,provides comprehensive and cost effective IT certifications exams preparation material. Let’s catch the benefit of Exams key 117-302 Exam with Susan .
Visibility on Search engines
The visibility of a website is its market reach and in particular this is determined by how well your web pages are positioned on search engines and how other sites link to yours.
In the early days of the internet you could get top search engine rankings by simply optimizing your META tags, however it is not so straight forward any more, for 2 reasons.
Search engines have advanced
Search engines have become commercialized.
1. Search Engines have advanced
A few years ago, the search engines could be tricked into giving pages higher rankings, with the use of techniques such as creating “doorway” pages and web page “cloaking”, which resulted in non-relevant results being returned in the search engine results. This still works on some search engines but the major ones have improved their ranking technology to exclude such web pages from their indexing.
Also more and more sites have been established, so it is now much more difficult to achieve top search engine rankings.
A search engine is judged by how relevant its search results are, so search engine companies have continually tried to improve their technology to return the most relevant results. One major advance they made was to include “link popularity” as a factor to rank web pages.
Link popularity tries to estimate how popular a website is compared to other websites in the same category.
Link popularity
When a search engine ranks your web page, it places a relevance on a number of different web page attributes, such as meta-tags, keyword density, and link popularity. The more weight your web page has compared to other pages found in a search, the higher it will rank. The objective is to return the most relevant results.
Pages that have many incoming links are likely to be more relevant than sites with fewer incoming links – these pages have a higher link popularity.
However, the story doesn’t end here. Some search engine promotion services started “link farms” which basically placed your link on hundreds of other sites in exchange for them placing a link on your page, so the relevance factor disappeared.
The search engines have a way round this. They first gather the results of a search based on meta-tags, keywords, and link popularity, and then rank these results using the link popularity within this cluster of results. This means that if your site is about “web design” and you have other “web design” sites linking to you, you will get a higher ranking than if you have “pet food” or “garden equipment” sites linking to you.
Although link popularity is now used by some of the major search engines as the most important factor in ranking a web page, it is still very important to remember that the building blocks of a website are the words on the page and without these, your site would not even be ranked.
Although the link popularity factor may get the most weighting, it is only important in relation to the title, keyword and description tags, and the keyword density of the word or phrase being searched for.
2. Search engines have become commercialized
As the number of websites online has increased, so has the difficulty of maintaining a good search engine ranking, and the search engines have capitalized on this. Most of the major search engines now list “sponsored”, “featured” or “paid” results at the top of the search results.
This pay-for-ranking model was originally implemented on a large scale by GoTo.com which then changed its name to Overture.com. Major search engines such as MSN, Yahoo, Google, etc… display such pay-per-click rankings at the top of their search results in return for some of the click-through revenue.
A website owner bids for “keywords” or “key phrases” at a pay-per-click search engine and if their bid is high enough to give them them top spot on the pay-per-click search engine (PPC), the website will be displayed in the search results whenever someone searches for that keyword or key phrase on the PPCs partner sites (eg: MSN, Google).
Although search engines have become commercialized, on average 70% of the first page of search results on most search engines are spidered results as opposed to being sponsored or featured listings, so it is still very important to optimize your website for search engine spidering.
Note: Most PPC search engines currently rank the website according to how much you have bid for a placement compared to your competitors for a particular keyword.
Google says that there are more than 200 ranking factors varying in degree of importance. Some of the most important SEO factors which we focus upon and which we think are quite influential for SEO results are as follows:
On Page Factors
The on-page optimization ensures that the content of the page which the user can view is indexed by the search engines too. Due to proper indexing the site gets associated with that content in such a way that it can get ranked high for the search queries targeting the content of that site.
Meta Data:
Metadata is information about data.The tag provides metadata about the HTML document. Metadata does not get displayed on the page, but is machine parsable. The tag always goes inside the head element.
Title Tag :
According to the W3C:
‘The TITLE element is not considered part of the flow of text.
It should be displayed, for example as the page header or
window title. Exactly one title is required per document.’
From the user perspective it should give an idea about the content on that page and from the search engines perspective it is the most important piece of meta tag in the head section.
The title tag gets displayed in the visitors browser and also is displayed in the search results. The directory editors and people who link to you also use the titles and it also gets saved when a visitor adds it to its favorites.
The ideal length of the title should not exceed 70 charaters and should have the most important keywords in the beginning of the title.
Description Tag:
The meta description is a brief summary of the content on the page. Again this tag is also useful from the user perspective and from the search engine perspective. The search engine displays the content of this tag in the search results after the title and the content thus displayed influences the searcher to click or not to click the search result. Hence the CTR (Click Thru rate) Is to a large extent depends on the way a title tag and description tags are framed.
Ideally the length of the tag should be upto 170 characters and should have the keywords targeted for that page in the content . Again the keyword prominence and keyword priority are very important factors to keep in mind while working on the content of the description tag.
Header Tags
Header Tags H1, H2, H3 should be used in the HTML code. That is an additional logical piece of content which can be Keyword rich as per the content of that para and also mark the content as main paras and sub paras with appropriate headings (H1) and sub headings (H2).
Image Alt Text (Logo, Banners, Other Images)
Images speak louder than words but that is for the user , the search engine bot can hear what is being said via images only if you have added the appropriate Alt Text to it which describes the image and adds valuable content to the page via images. The image names should also describe the image in a short precise manner.
Google and Bing both have image search hence if the image URLs rank in image search option of the search engine it becomes an additional route for targeted traffic in addition to the quality content which the bot indexes which is the text for the image. The image source should be embedded in the HTML and not in the CSS.
Content (Static , As per User Preference and User generated)
Everyone has heard this “CONTENT IS KING” , Quality content is what is important from the SEO perspective.
But what is quality content?
Content that is relevant and gives information about what the page is all about is considered as quality content. Relevance and writing from the user perspective is more important than focusing on keywords . This content can be static, dynamic or user-generated. The only thing you have to be sure about is that this content can be indexed by search engines.
Navigation Menu Bar
The navigation menu bar includes the links to all the other pages on the site hence this is one way to give the info. about the URLs on your site to the search engines besides the sitemap.xml file that you upload. Ideally there should be a link to all the other pages from each and every page and the links should be text links with ordered lists used for drop down menus rather than javascript.(Flash is a strict NO-NO)
Footer
The footer is the last piece of content that the search engine bot will read. Ideally the most important links to the site which the user would like to access once he has reached the end of the page should be put in the footer and ofcourse the links to social media accounts and preferably the address too on each page. (PLEASE DO NOT STUFF THE FOOTER WITH KEYWORDS. THAT IS A VERY CHEAP SEO TACTIC)
Links to Social Media Accounts
Since search and Social Media have got integrated the need to give details about your social presence on the social media sites like facebook, twitter, youtube,etc . is a must as links from these accounts to your site and links from your site to these accounts sort of prove the authenticity and the ownership of the accounts.
Moreover, I suggest to open accounts on trunk.ly , klout.com, peerindex.net and other such sites which measure the influence of your social presence, associate your account to your niche industry and also keep a record of links shared by you giving a certain online persona to your social presence.
All the data collected by these sites allocate the authority and trust to your social media accounts and thereby the domains linked with these accounts on the basis of correlation.
Contact Page and the About us Page
Local search has never been more important as it is now. Your contact page should have the address , telephone nos , Fax Nos, Email ids and all other contact details preferably in a hCard microformat if you want to get the benefit of local search. Secondly if you have a presence in more than one country then you can have more than one hCard with different ids. So as to get search presence on more than one country specific domain of Google.
The About us page gives information about your company and should rank for the brand search so try correlating the importance of this page to establishing a brand identity. This page should have the details about the team and the mission, vision and values of the company.
SEO Friendly URLs
SEO friendly URLs mean that the URL itself should denote in 2-3 words what the page is about . For e.g http://www.yourdomainame.com/category/product-name.html this gives an idea to the user and also the keywords associated with that page get some additional boost. Usually all CMS offer this option.
Off Page Factors
Once you have taken care of the on-page factors , off-page factors are all about the factors which determine your popularity, social influence, authority, trust and thereby allocate a certain online reputation to your online presence.
Inbound Links
The inbound links determine your popularity but again the quality , topical and authority links give add more value than the quantity of links. Its better to have 5 good quality relevant links rather than 5000 irrelevant , non-related links.
We are of the opinion that links should get built as a part of the web journey of the site but if by putting focused efforts you get authority links then more the merrier.
Social Presence (Trust And Authority)
According to Wikipedia:
Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.
Hence social media sites offer a two way conversational platform which offers a fair opportunity to voice opinions and feedbacks to both the parties involved .
There are many social media sites but Twitter, Facebook, Linkedin, YouTube and Blogs are widely used by the netizens. These sites are a good tool for effective online marketing and networking.
Your social presence is your voice on the web. SEO is what you say about yourself social media combined voice is what people say about you and when they both are in sync. Your credibility is established.
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