Blogging segmentation is one of potential source of targeting the success of a blog or website.Before going to giving details,first we have to know about segment and what is the relation between segmentation and blogging.Well,segment is a process of data collection analysis for prefer or targeted market.So we can easily say that segmentation is must necessary for professional bloggers.
A.Kind of Global Segmentation:-
There are three kinds of global segmentation are found now in this days which are affected the professional bloggers and webmasters for targeting their goals.
Demographic segmentation is based on measurable characteristics of population such as age,gender,income,education and occupation.A lots of global demographic trends show that target orientations are very far from one generation readers or visitors to another generation.It is also seen that emerging positioning strategy in global blogging market where population is more important segmentation than income of the readers.
Psychographic segmentation is the process of grouping readers or visitors in term of their atttudes,values and life styles.These data are obtained from the feed back,poll,social media conversation and comments.These analysis have given professional bloggers a detailed understanding of such segments as global readers elite discussion and wants to reach the target of successful bloggers goals.
Behavior segmentation focuses on whether or not visitors or readers enter the targeted blog or simply bounce the page with is few seconds,as well as how to often and how much they use the blog. Readers or traffics can be categories in terms of their usages rate such as techie,entertainment,gadgets,tutorials, regular users,first time users etc.This data may be particularly effective in reaching non users and first time users from any global region.
B.Benefit of segmentation:-
Global blogging segmentation focuses on the numerator of the value equation -the R in V as V=R/P where the terms are -R for readers,P for number of blog posts and V for visionary success.This approach can achieve excellent results by virtue of the professional bloggers’ superior understanding of the problems in their blogs regardless of geography.
Global blogging segmentation will help to measure the target of any professional blogger due to get into the point for which he/she is searching.Revenue generation is one of the major factor for the professional bloggers,so it needs needs proper segmentation for blog readers and visitors which helps the blogger to go forward in next step.