Idea generation comes easier in a group,from which more information and associations are collectively available.The difficulty here is to overcome the inhibiting aspects of group behavior.One technique to encourage the free flow of ideas is brainstorming.The cardinal rule is that criticism is prohibited.All evaluation is withheld until later.The wilder the idea that survives,the better,for it may stimulate a new association that will trigger a more useful idea.The participants are encouraged to build on ideas that appear, combining and improving them.The atmosphere is positive.The objective is quantity.Once it is seen that one such session generated 144 ideas on how to sell the products in markets.
B.Keil’s creativity notions:-
John Keil,in his book on creativity,argues that there are several myths about creativity and creative people,none of which is really supported by the facts.Keil’s six myths of creative people are as follows:
1.Creative people are sophisticated and worldly.They are cultured.well read,and snobbish.
2.Creative people are more intelligent than others.
3.Creative people are disorganized.
4.Creative people are witty and seldom boring.
5.Creative people are more involved with liquor and drugs than others are.
6.Drugs and alcohol stimulate creative thinking.
C.Review of Keil’s notions:-
Like the social stereotypes of any profession, Keil essentially cautions against such stereotyping and argues that creative people have a wide variety of habits,styles,and values.There are boring creative people,as well as witty ones.The incidence of alcoholism and drug abuse in this profession appears no greater than in others such as law or medicine .The creative process culminates in the specific activities of writing copy, illustrating,and layout.Each of these activities is briefly described in the very clearly one each section of the book.
D.Bloggers & Creativity:-
Bloggers and web pages writers are more creative than any others because they have to maintain real time and genuine information via their blog posts or articles.Such as it shoild be maintain all the features like design, graphics,post fonts,video,cartoons and many more.Another most important factor is that bloggers have always ready to give feed back to their readers or visitors.New creation is the only way to become success in blogging world.
Bloggers and web page writers also target audience and visitors or readers of their articles,no doubt this theory obviously fall on their activities.Bloggers and web page writers are more sensitives than any other professionals in corporate and non corporate world even political think tanks too.
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