Apple is one of the leading Boss in software and internet market.Apple is getting into the navigation business with iPhones and iPads, odds favor a smartphone or tablet with conversational voice recognition being with next car navigation system.
It will be cost a lot less than car navigation does now.Some automakers are forging alliances with Apple to embed a Siri button on the steering wheel to retain some control over their future.So the arrival of $600-$800 integrated navigation from Nissan,Ford and GM may be too little,too late.Just the article about the Apple Siri button will be available with better cheaper and faster on Car’s cockpit.
Apple’s WWDC has announced on Monday at the three-quarter-inch thick MacBook Pro and news that Siri,as of iOS 6,is coming to the iPad. The auto announcements may be more far-reaching.Apple said it will move from a mostly-maps offering(it shows your destination and a highlighted route currently but has no spoken directions) to a full navigation system with spoken,turn-by-turn directions.
2. Previous notification:-
Later this year,you will be able to use your iPhone or,if you can find a sturdy mount,iPad as a navigation system.Actually,you can now if you add third-party software such as Telenav, MotionX,or VZ Navigator.Apple handicapped them, however,by not allowing Siri to interact with them.Apple calls it’eyes free’technology because much of the interaction will be voice-based and you won’t need to look at the display that much.There will also be crowd-sourced real-time traffic information(RTTI).Rather than build from the ground up,Apple apparently is partnering with Waze,as it’s partnering with TomTom(and dumping Google)on maps.Even the best commercial RTTI isn’t all that accurate, so if you are not perfect,at least be free.
3. Auto makers respond:-
How are automakers responding to the Apple announcement? For sure,they will remind you of the same old same old,built-in navigation means a bigger display,better display location,no cords and wires clutter the cockpit,convenient steering wheel controls,and increasingly secondary navigation displays in the instrument panel or head-up display.This may play better in the luxury segment,where $2,000 extra on a $60,000 car may be palatable.Of course,that’s also the segment most likely to own both an iPhone and iPad and know how good Siri is.
4. Leading auto makers business:-
Some automakers are going to make their peace with Apple and play along.General Motors,Honda and Toyota have said they will employ Siri technology.Audi,BMW,and Mercedes-Benz say they are considering it.
5. Reason behind Apple in car:-
What’s wrong with in-dash navigation. Everything,other than the fact that it’s built-in and displays on a big screen.Most automakers charge $1,500-$2,000.There’s no way to swap out the hardware when it’s out of date.Map updates cost $150-$300.The POIs (on the disc) get dated quickly.Even the best car-navigation voice control requires some knowledge of syntax, while with an Apple or Android phone you just say “Take me to Miami Beach.’Most automakers lock out the address-input controls when you’re under way,so if you have to change or correct an address when you’re driving a busy road with no place to pull off, you’d better hope you’ve memorized that part of the manual.It may be too little too late,but navigation is standard on the $30,000 Hyundai Azera,it’s $595 in the 2013 Nissan Altima,and an increasing number of Fords such as the Ford Escape and GM cars such as the GMC Terrain offer SD Card navigation for $795.
The automakers have been caught in a mindset where new cars come out every 5-7 years and they may not put in a new navigation system if the model has only three years left.They have also believed every aspect of their vehicle has to be different from the competition even if proprietary designs and low volume help jack up the cost of things like navigation.The $200 dashtop navigation system and smartphone navigation had a sobering effect.The quality of Apple Siri embarrasses automakers,most of whom use the same underlying software(from Nuance)as Apple does.
7.Apple or Android voice recognizer:-
The question of whether Ford Sync or Cadillac CUE is a better interface is irrelevant compared to how much better they’d both be using the Apple or Android voice recognizers. No small part of the Apple-Android quality comes from doing voice recognition off-board, at a server in the cloud.Every automaker with a telematics module(built-in data modem)such as OnStar could do that,too.It takes a couple seconds to get a result back and automakers felt that would annoy customers.Instead,they have chosen to annoy users with imperfect voice recognition.
Ironically,all this is happening just as automakers have the ability to sell navigation for less than $500.Nissan is almost there with a premium offering (Bosch hardware,Navteq maps) at $595.The problem will be that even if everything else is better with a built-in,non-Apple/Android voice recognition may seem in ferior.