This platform also promises a higher return on investment than other high expenditure avenues for promotion.As the average time spent on social networking platforms continues to rise,it is only expected that organizations make the most of the current trends in social media to build brand equity and to bring in interested people to events.Today I am trying to show that how organizations can capitalize on the power of social media.Here 9 Latest Trends of the Social Media to magnify the Brand,Blog,Website or Company.
The use of social media ensures that people are quickly able to form a group of the requisite number to avail discounts.This not only works to get your product,brand or event marketed on social media but also brings in sales in large numbers.An initial push from you through a promotion of the group discount paves the way for a promotional cycle that people participate in to make a group for them to avail the discount from you.
2.Graphics with text:-
The success of Pinterest brings to the fore an interesting aspect of promotion while providing an avenue for internet marketing at the same time.Focus on leveraging the power of pictures and graphics.This can also act as the starting point for you to make your campaign go viral. Use humor and creativity to create a buzz around your campaign.Try to capture the interesting and little know aspects of your business in the graphical form.Work towards grabbing the attention of potential buyers.
The success of Vimeo and YouTube tells us something about people’s penchant for the visual medium.Links to an interesting video are shared by people on other social networking platforms.The power of video based campaigns has not faded over the years.The traditional advertisements are passé.Connect to your target audience via the video.Put forth an aspect of your business that people find intriguing.
Digital barcode scanner applications are being billed as the ones that will completely change the landscape of our shopping experience and the subsequent sharing on social media.In addition,the kind of apps that are available for installation on phones allow for people to compete and collaborate and instantly share information on a product or event depending on their experience with the product.Make sure you are on the positive side of the reviews.
5. Build a community:-
Do not let go of the opportunity to make a mark for lack of information.Make sure people are able to share their apprehensions and get answers from a community rather than a company representative.Build a community around your products or brands.Encourage people to review products,share information and give their opinions.
6.Freebies on social media:-
A free app,a discount on a purchase or free content download against a post on social networking portal has been around for long but it does work as the perfect mode of creating a buzz around your product.The latest trend of customized currency on social networking portals which can be redeemed in the form of discounts against purchases is the one to look out for.
Allow people to check-in digitally and to share the information simultaneously on various social networking platforms.This creates brand awareness,product visibility and gets more people interested in knowing about the product and using it.A recommendation from a friend or acquaintance builds the reliability quotient for a product.
Social bookmarking platforms continue to emerge and the existing ones keep scaling the heights of popularity with millions of users being added every month.This gives a glimpse of the ever increasing popularity of social media. There is virtually no other avenue for a wider reach over the long term and a continued association with potential and existing clients.It is only appropriate that new features being implemented on social media networks and the impact of technological advancements be taken into account to reach out to the clients in the manner they find easier to relate to.