Bloggers and webmasters always researching one thing when writing a a blog post(s)or web page(s)that particular thing is relevant keywords.But maximum we bloggers/webmasters do n’t know what is this keywords and what is the uses of this keywords.If any one wants direct definition then can say as keywords are a group of words which carry the full story of a blog post or web page.
1. Source of keywords:-
a.You know your business much better than anybody else.You know the special terms that are used in your branch and you know what you should search for when you are looking for product(s)/service(s)like yours.
b.Your customers do n’t know as much as you. They do n’t know your terminology and they might use totally different keywords.
c.Did you consider the intention of the searcher ? Just because a keyword is used very often on search engines it does n’t mean that you will get many customers/visitors.People who find your website through a special keyword might not be interested in purchasing or taking your services.
2. Functionalities of keywords:-
b.Long tail keywords can be highly relevant, give you a much better chance of ranking well, and often convert well too.That means more visibility for your business/blog or website.
c.Steal your competitors’keywords via Google trends,Adwords tools and many others tools available online.Which gives more visibility for your blog or website.
3. Keyword Effectiveness Index:-
a.Is a keyword really worth targeting?Ya it is worth targeting so get an expert’s view of the competition with an accurate measure of your competition,you have to able analysis the competition algorithm with the most accurate on the web.
b.Keep tabs on keywords’ rankings by tracking targeting site’s ranking on Google for up to 100 of your most important keywords.
c.The best keyword strategy is to target keywords that are higher in demand, and for which there is little supply.